Semalt Expert Reveals The Current SEO Truths
Today the majority of companies are not well aware about how they can apply SEO and ultimately, make it a critical element of their promotional and business interventions. Since SEO process has gained popularity, brands have consistently try to reach top positions in search results in order to boost their website visibility online. But the problem is that SEO serves not only this purpose but the number of other marketing trends as well.
SEO has been experiencing significant changes since this practice was established, but the most of its primary concepts remain the same. By understanding the fundamental SEO truths, an individual as well as company can reap great benefits.
Igor Gamanenko, the Customer Success Manager of Semalt, Digital Services, describes the fundamental truths about SEO, relevant for today and the near future.
The Basics are Critical
Onsite optimization as important as it ensures that a website will be found by search engine. Still it is focused more on present-day advertising. Paid media and convincing marketing technologies have adopted resources from in-housing advertising teams because of their scalability and speed. However, most of the existing websites are still in a terrible technical condition so brands should redesign and revise their webpages. In this regard, eta descriptions, page headers, effective URLS, and augmented title tags are the basics, which are critical for the efficient SEO.
Value is the King
"Value is the King" is the philosophy that individuals in the SEO world recited to themselves and their customers more ten years ago, but it remains valid today. The philosophy is based on the argument that generating content does not necessary leads to increasing engagement and traffic. As a result, SEO experts together with the stakeholders should brainstorm to design the content that is customer specific. The team should come up with the game changing strategy to succeed in a specific industry.
Web-based Platforms are Social
In the early 2000s, SEO teams were eager to use social media to enhance keyword rankings. Despite the fact that social media profiles have contributed to the development of search engines, it is yet to provide the direct lift. It was interesting to observe how influencer and social media marketing have played an important role in fostering brand recognition by search engines. In various cases, brands have used social media to encourage customers to search for the brand through search engines. So as soon as customer behavior tends to be influenced by bloggers reviews and similar feed, the best way to boost brand awareness is to involve the right individuals in the social sphere.
SEO is an Approach to Advertising
Associating SEO with some sort of magical tricks related to only keyword optimization is long over. Currently, SEO appears to be evolving into advertising, form the moment of launching a platform to conducting brand-linked conversations. In this regard, the preeminent SEO teams are usually incorporated into advertising departments. It means that SEO serves as an approach to marketing, which is driving ROI and nurturing brand equity.
Holding the highest position in search results ensures that your brand earns trust and creates desirable traffic that ultimately enables it to convert your web visitors into customers. When attaining these top ranks still remains a huge challenge, other functions that SEO offers require applying a new approach.